We had the good fortune of connecting with Ethan Bly and we’ve shared our conversation below.

Hi Ethan, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
Many people think of detailing as a business that charges too much and is too slow of a process. what people don’t realize is that we as detailers take the time to do it right, we have special tools, equipment and chemicals to bring a very dirty vehicle back to life. Detailers don’t rush through the process, we clean the air vent fins, clean underneath the license plate, clean the gas door, and so much more. Sure you may never look at these things and may never notice that but it’s in the name “detail”. The chemicals we use are specifically designed to make the vehicle look as good as possible and for as long as possible. Detailing is definitely a industry gets overlooked because it looks easy but for detailers it’s so much more than that, we take special classes and training to call ourselves professionals and certified auto detailers. We are certified installers of ceramic coatings which is a semi permanent paint protectant that lasts 7+ years! The one thing people overlook when it comes to detailing that it’s a slow process and is too expensive, to some that is true and it won’t change to them but hopefully we can bring some insight to what has to go into a detail and hopefully we can changes that mindset and ultimately let them experience what it looks and feels like when the reset button is hit in their vehicle!

What should our readers know about your business?
What am I most proud of? The consistency…we have 40+ 5 star reviews and even if they don’t leave a review we can see it on their faces when we show them the finished product and their faces lights up, at first it was difficult because we were learning along the way but now it’s a process that we have down and know exactly how to treat each and every vehicle, weather it’s a older vehicle or a million dollar vehicle, we take the time to make sure the quality doesn’t meet their expectations but exceeds them in every way possible. This isn’t just a job for me personally but it’s a dream. Like I said, this was something I started in high school and I would never believe my 18 year old self that this business would be where it is right now and it’s just getting started.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
It would have to be the 3rd week in august! I’m a huge car person and always have been around cars my whole life and you can’t visit the motor city without going to the dream cruise! It would be visiting downtown in the day and seeing the sights and going to a Tigers game and then a cruise down Woodward, stop at a car show and sitting on the side of the street watching the cars drive by.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Well it’s simple, our clients. We 100% would not be here if it wasn’t for them, sure a lot of people can say that but where I started to now is unbelievable. I started this company as a Junior at Seaholm High School, I got my first car and I had to keep it clean, my first paycheck I went to the local auto parts store to get the bare essentials (looking back I was doing more harm that good!). I then eventually started detailing my parents vehicle then their friends, eventually I put a add on Nextdoor and had a couple people that were interested. On a good week I was getting maybe 3 per week. Soon business started to build and I was getting more clients. Working with someone’s second biggest investment is scary at first, and it’s takes time to build up trust with clients but I was able to do it! 5 years in and it’s a full business, To date we are a fully certified, professional and insured detailer. We are fully mobile, meaning we can come to you, at your home or office and we require NO water or electricity from you, only thing we need are the keys! We detail 15 vehicles a week and show no signs of slowing down! So who do we owe all the success to? It’s the clients because we would one here if it wasn’t for them, it takes 1 person and we can’t thank our clients enough for the amazing experiences we’ve had and can’t wait to have more!

Website: Frostysdetailing.com

Instagram: Frostys_Detailing

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