The Coronavirus has given many us an opportunity to pause and think about life, our purpose, and even the right work life balance. What’s your perspective and has it changed over time?

Jay Jermo | Bee Keeper & Specialty Honey Purveyor

It will sound very boring but ‘consistency’. I sell year round and that means attending a great deal of markets and shows. They are not all winners. Some are break-even or busts but I just brush those off and immediately move to the next one. I just don’t call it quits. I have had a number of events that produced lack-luster results for the bulk of the day, and then I get a large sale at the end of the day right when it’s time to pack up. I pay attention to my year-over-year performance and there were plenty of years where growth was slow but eventually, after several years, I noticed that I was not working as hard as I used to in order to acquire customers. Previous buyers were returning for repeat orders because they had a positive experience. My business literally started to produce ‘dividends’. Talk to anyone who has made money in the stock market and they will tell you that dividends grow when you consistently feed and maintain your investment. Read more>>

Talour Maher | Esthetician & Lash Artist

The important factor is that I have a true passion for my brand I pay attention to every detail when it comes to working with a client, the work I create and how I promote myself. When you love what you do the success will follow. Read more>>

Ineka A. Bell | Owner and operator of AmaznCreationZ

The most important success factor behind my brand is customer satisfaction. My clients hired me to bring their vision to life and I make sure I do that by giving them an experience from the first day they contact me. I pride in great customer service, giving them exactly what they ask for and more, along with providing them their services in a timely manner. My customers reactions are everything to me. Read more>>

Michelle McFarland | Founder

Our success, at its core, comes down to our deep commitment to our brides and our community. We’ve always believed that finding the perfect wedding dress is not just about the dress itself but about creating a memorable and meaningful experience. It’s about understanding the unique stories and dreams of each bride we serve. We’re there for them not only in the big moments, helping them celebrate the joys of wedding planning, but also during challenging times. Our success is all about building trust and creating genuine connections. We’re not just a store; we’re part of their journey, helping to make it as special as it should be. It’s this genuine care and dedication that keeps our brides coming back and sharing their experiences with others, and that’s what truly drives our success. Read more>>

Darren Williams | CEO and Founder

The main factor behind Love Eternals success, is simply prayer. Prayer works! Of course everything isn’t easy going into and sustaining this business, but knowing you have help and can get help at any time is comforting. Also support goes a long way as well. Has Love Eternal always had support? No, it hasn’t unfortunately. However when Love Eternal does have support, the difference is definitely shown. Read more>>

Jezurine Paulsen | Creative Portait Photographer

I believe having a good support system is a very important factor. I would not be where I am today without my husband. He has supported me through my toughest times and always pushed me to get out of my comfort zone. I have felt ‘Imposture Syndrome’ multiple times and in in order for me to get through it, I had to sit down and focus on my brand and what that really meant to me. I wanted to be transparent, and show the realness of being a stay at home parent running a photography business. A lot of the times my business needs to be put on hold so I can be present for my family. My photography brand has been through so much. If you follow me on my socials, you can see that I struggle with consistency. I try to use different platforms to express myself and my creativity. Read more>>

Markie Zimmer | Silversmith

Community and keeping it local. I am as involved in the community as I can be both professionally and personally. Silver, Slag & Stone does all local art shows, donates to charity, and sells in local woman owned business. Our children participate in local activities and community events. I think the success of our brand is that we do all aspects of it together as a family and are relatable. I do my best to keep it real always. The jewelry may be shiny and perfect but the process and steps along the way sure aren’t. So many things are glamorized on social media and I think it’s important to show both sides of the stone so to speak. Read more>>

Sydney Marie | Wedding Photographer

I truly believe my success has came from having great communication with my clients. Being in the wedding industry, 95% of my clients have never been married and some have had very little experience with weddings. I am always there to answer any questions they have at any point in the process and also to give helpful tips and insight that they might not have access to. Read more>>

Pamela Honkanen | Food connoisseur and Pamspalate creator

Honest and positive features. I only post from places that I had a great experience at and keep negativity off of my page. If I don’t have a good experience I simply don’t post about it. I like to promote new businesses focusing on local restaurants. I also feature places I find along my travels. Read more>>

Gerardo Macias | elheadhunter / Partner at DHR Global executive sarch / Board Member

My journey of self-discovery and purpose has been the cornerstone of my personal brand’s success. Through deep self-reflection, exploring my passions, and aligning my actions with core values, I’ve shaped a purpose that revolves around making a positive impact on my community and society. This purpose has evolved over time, influenced by experiences, challenges, and moments of personal growth. In addition to these aspects, my ability to adapt to change, understand diverse perspectives, and build authentic relationships through networking has been instrumental in my success. Embracing change, fostering empathy, and nurturing meaningful connections have not only enriched my journey but also played a vital role in shaping my personal brand. Through my experiences, I’ve come to recognize the profound impact of purpose-driven actions and genuine networking on building a successful personal brand. Read more>>

Erin Goodrich | Owner & Lead Photographer

The most important factor in any success I have had is customer service. I love collaborating with my clients to create a product we will both be happy with. Bringing a positive attitude, fresh ideas, a willingness to listen and working together has been instrumental in my business. I am lucky in that I am as passionate about my work as my clients are excited to have their photography session! Read more>>

Jennie Wiegand | Wedding & Event Planner

The most important factor behind our success is the way we treat vendors, venues, and our clients. Although treating your clients with respect and kindness seems to be a given for anyone in our industry, it is shocking how many vendors do not translate those same actions towards staff at venues and other vendors. Early on in business, I gained a reputation for being easy to work with and respectful of the jobs the other vendors were trying to do. As I tell new vendors, I’m here to make your job easier – not to tell you how to do it. I’m not a photographer, I don’t know how to do that job. However I can help make the transitions during the day easier for a photographer – I can help make the timeline run more smoothly – because that is where my expertise comes to play. In the end, I know that this attitude has resulted in much more success for the business, evident by the number of leads we get from venues and other vendors. Read more>>

P.O.E Gb | Artist

I would say my team. P.O.E those guys keep me motivated & help out so much. And I make stoner music so shout out all the suppliers to help keep that brand going. Read more>>

Molly Baker | Home Stager

I would say that the most important factor behind my success is the support I had from my family, friends, and mentors. Even when I felt like I was moving slowly or going nowhere, there were people to lift me up and motivate me to continue going. I had amazing mentors who helped me with forming great connections, solving problems I never thought of encountering, and pushed me every day to do my best work. Without them, my business would not be where it is today. Read more>>

Jernē | R&B Artist

What keeps me on my toes is never getting comfortable with where I am or how things are going. It can always be better Read more>>

Carrie Dennie, ND | Naturopathic Doctor & Acupuncturist

The most important factor behind my success thus far is definitely passion for my craft. It is an honor to be entrusted with the care of my clients and I take it very seriously. My passion is part of what influences my business foundation and core values. It inspires me to persevere in the face of adversity and motivates me to continue to learn in order to better support my clients. Read more>>