Meet Pranav Ubhe | Engineer | Car Enthusiast | Photographer

We had the good fortune of connecting with Pranav Ubhe and we’ve shared our conversation below.

Hi Pranav, why did you pursue a creative career?
I decided to pursue a creative path through photography because it allows me to express a deep, personal connection to automobiles while sharing the unique way I see them—their design, character, and the stories they hold. It’s not just about capturing cars; it’s about immersing myself in the rich culture surrounding them. Photography offers me the opportunity to reveal the passion and history each car embodies, and conveying that to others is incredibly fulfilling. This feels like a perfect harmony between my love for cars and my desire to tell stories visually.
From a young age, my mind naturally turned everything into a narrative. My grandfather sparked my fascination with automotive design through his intricate scale models and stories, while my father nurtured my passion by listening to my car tales for hours and surprising me with toy models. In college, I started using my phone to document moments and details that others might overlook. This year, I took a more serious leap by investing in a camera and dedicating myself to refining my skills. Merging my love for cars with photography has allowed me to showcase the soul of each vehicle, continuing my grandfather’s legacy while carving out my own creative path. Each photo I take is a way to bring the stories and essence of these cars to life.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My career has always been deeply intertwined with my love for cars, and it’s amazing to see how that early fascination has shaped the path I’m on today. Growing up in India, where fuel costs are high, I’d constantly wonder about alternative fuel sources. One of my earliest memories is asking my dad if cars could run on seawater because it seemed so abundant. This curiosity pushed me toward renewable energy, even as early as 6th grade when I experimented with algae to produce biodiesel. Though I couldn’t power a car, I managed to extract lipid oils and light a lamp, which only fueled my curiosity about sustainable energy solutions. That curiosity led me to pursue a master’s in Bioenergy in the U.S. in 2014, and from there, my professional journey began.

My career has been marked by working on innovative, sustainability-focused projects. After earning my degree, I contributed to developing a more eco-friendly substitute for PET used in plastic bottles, which is now an essential aspect of reducing plastic waste. Later, I worked at a large-scale bioethanol facility, helping create renewable fuel from cellulosic feedstocks like corn cobs and stover, which are more sustainable than traditional crops. As a fermentation scientist, I shifted focus to natural preservatives for food products, and as an engineering manager, I had the opportunity to lead teams working on fully biodegradable biopolymers. These experiences reinforced my belief that sustainability and innovation must go hand-in-hand.

What sets me apart is my passion for merging creativity with technical expertise. I’m not just looking at a problem from a scientific standpoint; I’m also thinking about the bigger picture—how the solution impacts the world, the industries it touches, and the people who will benefit from it. My love for cars keeps me focused on renewable energy solutions, knowing that automotive advancements rely heavily on sustainable innovations. Currently, I work with a company that provides fluid solutions to the ethanol industry, where I’m helping them produce bioethanol and refine their byproducts for use in aviation fuel. This role keeps me engaged with the cutting edge of renewable energy and sustainability —allowing me to contribute meaningfully to industries that are crucial for a greener future.

But it hasn’t been an easy road. From arriving in the U.S. with just $50 and a non-functional debit card to struggling to cover living expenses during the final year of my Master’s, and applying to over 500 jobs after graduation just to land one, the challenges felt endless—and that was only within three years. Each hurdle, whether technical, financial, or personal, tested me in ways I didn’t expect. But the lessons I’ve learned—perseverance, adaptability, and keeping a long-term vision—have been invaluable. I’ve realized that embracing both the highs and the lows is essential for growth, both professionally and personally. It’s about pressing forward, even when the odds feel overwhelming. Now, I view obstacles as opportunities to innovate and grow.

I want the world to know that my story is about balance—combining passion with purpose, creativity with practicality, and innovation with sustainability. Whether it’s bioenergy, renewable materials, or photography, I’m driven by the same goal: to make the world better for the next generation. Through my career and creative pursuits, I’m working to leave a lasting impact on the automotive world and beyond.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting Michigan for a week, I’d plan an unforgettable trip that captures both the charm of downtown Ann Arbor and the natural beauty of Michigan’s Upper Peninsula. Here’s how I’d map it out:

Day 1-2: Ann Arbor Vibes
We’d kick things off in downtown Ann Arbor, where there’s no shortage of great spots to eat, drink, and explore. First stop for brunch? Bakehouse 46—a cozy spot where we can indulge in freshly baked bagels, sandwiches, and maybe some pastries to get our energy up for the day. Afterward, we’d head out for a leisurely walk through Central Campus, taking in the energy of the University of Michigan and enjoying the architecture and charm of the area.

Lunch would be at Frita Batidos, a vibrant Cuban-inspired spot where we’d dive into their signature fritas (burgers) with plantains and tropical drinks. After lunch, we’d explore the quirky shops around Main Street or take a walk through Nichols Arboretum to enjoy some green space and unwind before the evening.

Later, we’d hit Maiz Mexican Cantina for margaritas and tacos—perfect for an early evening snack and drinks. If we’re up for it, we’d head to Last Word for a night of live music and fancy cocktails. It’s the kind of spot where you can really soak up the local flavor with a laid-back yet classy vibe.

Day 3-4: Road Trip to the Upper Peninsula
With Ann Arbor explored, it’s time to pack up and hit the road for a camping trip up north to St. Ignace in the Upper Peninsula. On the way, we’d drive along the coast, taking in the incredible fall colors that Michigan is famous for in autumn. The drive up through the Tunnel of Trees is an absolute must—winding roads surrounded by towering, vibrant fall foliage make it feel like you’re driving through a painting.

After crossing the Mackinac Bridge, we’d set up camp near St. Ignace and spend the night under the stars, maybe having a bonfire and toasting marshmallows. We’d take the next day to explore Pictured Rocks National Lakeshore, hiking along the cliffs and taking in the views of the stunning rock formations and Lake Superior. Kayaking along the shoreline is another incredible way to experience the beauty of this area, and we’d definitely try to squeeze that in.

Day 5-6: Coastal Drives and Hidden Gems
On our way back south, we’d take our time, stopping at some of Michigan’s most scenic towns along the coast. Maybe we’d stop in Petoskey for a coffee or lunch, taking a stroll along the bay or hunting for Petoskey stones on the shore. After that, it’s a stop in Traverse City to indulge in some fresh, local wine and cider tastings before heading back toward the Lower Peninsula.

Day 7: Wrapping Up the Adventure
For the final day, I’d make sure we do something relaxing. A morning hike at Pinckney Recreation Area, followed by lunch at Zingerman’s Deli back in Ann Arbor to cap off the trip in style. The rest of the afternoon could be spent lounging, reminiscing about the week, and making plans for the next adventure.

Overall, this itinerary captures the best of Michigan—from the urban culture of Ann Arbor to the breathtaking beauty of the Upper Peninsula, and of course, the magical colors of fall along the way. It’s a mix of good food, good vibes, and unforgettable views.

Who else deserves some credit and recognition?
I am who I am today because of the people around me. This shoutout goes to my entire support system – my family and friends. They have been the foundation of everything I’ve done. First, my mom—she’s the reason my moral compass points north. She’s always encouraged me to be more and never settle. My dad, he taught me the value of hard work and leadership. Seeing him face challenges without wavering gave me the strength to take on anything that comes my way.
My grandfather deserves credit for sparking my love for cars and creativity. He had a way of seeing things differently, and that perspective has been a guiding force in my life. My sister showed me how to train a creative eye, teaching me the discipline behind it and how to channel that into something meaningful.
Last, but definitely not least, my wife—she’s the reason I can follow my dreams. She gave me my first camera and constantly pushes me to grow. Without her support, none of this would’ve been possible. These people are the pillars of my journey, and I wouldn’t be where I am today without them.

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