We had the good fortune of connecting with Danika Coyle and we’ve shared our conversation below.

Hi Danika, we’d love to hear more about how you thought about starting your own business?
I started D&G Influencers in 2021, during the 3rd pandemic lockdown. It felt like a natural business venture to take, as during the 1st lockdown I had started influencing and building my social media. I had grown my personal account from about 4k to 15k in the span of three weeks, and while networking with other creators, I always got asked the same questions – “how do you work with brands and get sent pr?”, and “how do you grow your audience?”.

From there I created my influencer guidebook which basically takes you through the entire process from setting your profile up, to actually pitching and negotiating with brands! Initially it was marketed towards complete beginners but as the brand has evolved, we now work with bigger influencers too!

I felt much more comfortable being on the other side of the process, in contrast to being the one in front of the camera, so after a few months I actually was able to make D&G Influencers my full time job, which was amazing!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
So I launched D&G Influencers, back in 2021, and the first two months were kind of slow, with only a handful of clients – but in the summer of that year we just exploded and it has been non stop ever since! Now with over 1000 clients, and growing by roughly 300 clients a month, I am so glad that I kept going in those beginning stages!

What sets us apart from other companies like us, is the fact that we really know that there isn’t a one size fits all solution when it comes to social media. We give each and every client that joins us a personalised profile audit and really connect with them as individuals. We have a community of girls who all uplift and support each other, and I truly believe that is what keeps us going through the hard times and struggles.

Our journey to where we are today was definitely not easy, and we had a lot of growing and learning to do along the way but I wouldn’t change any of it, because it made us what we are. We are so proud of what we have achieved so far, the clients lives we have helped changed, and we cannot wait for 2024 as we have so much more coming!

We are actually launching two new programmes in the beginning of 2024 – our Travel Influencer Guidebook, which will help creators collaborate with hotels, and our Creator Hub Programme which will help our clients with every single aspect of content creation, from the planning to the execution!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I wouldn’t have seen the success I have seen, without my amazing clients at D&G Influencers, so that is who I will be dedicating my shoutout to! The girls who completely trust us to help them grow and achieve their ultimate creator goals.

Website: Www.dnginfluencers.com

Instagram: https://www.instagram.com/dnginfluencers?igsh=cHE1MmxwMTZhM2Vw

Linkedin: https://www.linkedin.com/in/danika-coyle

Nominate Someone: ShoutoutMichigan is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.