Meet Jennifer Moreau | German Shepherd Lover and Owner of a Marketing Agency

We had the good fortune of connecting with Jennifer Moreau and we’ve shared our conversation below.

Hi Jennifer, putting aside the decision to work for yourself, what other decisions were critical to your success?
A former boss of mine, who was the co-owner of a nationwide dental management company, had a phrase that I heard him say at least once a day and it stuck with me throughout my whole career – the 80/20 rule. Basically, it means to not wait for everyday decisions to be perfect. Get started on progress, once you have a problem 80% solved and then the other 20% of the unknown will solve itself after you begin the work.

I’ve witnessed people that are paralyzed by the thought of doing something that isn’t 100% certain. They usually end up not starting.

The 80/20 rule is always in the back of my head when I tackle a new project and I feel intimidated about the unknown. I just get started and eventually it all works itself out and that 20% that I couldn’t figure out becomes apparent. It’s kind of like the saying “get comfortable with being uncomfortable”.

This mindset has enabled me to do more and go further than I ever expected. Sure, sometimes I fail, but I know from experience that if I give something my best shot, I have a really good chance of succeeding – eventually.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I began my career straight out of college with a degree in Graphic Design, which at the time was called Visual Communications. Today, I run my own marketing agency, bridging the gap between design and marketing—two distinct yet complementary roles within the industry.

For many years, I worked in-house as a graphic designer across various industries, from plumbing part suppliers to hospitality. My focus was primarily on designing catalogs and magazines. After gaining five years of experience, I took a break from the corporate world for about seven years to raise my two sons. During that time, I continued to freelance, working on logo designs and smaller projects to keep my skills sharp.

When I returned to the job market, I took on a graphic design role with a dental management company that provided the opportunity to significantly grow my career. The company’s owner became my mentor, guiding me through the business aspects of marketing. He entrusted me with creating and presenting reports to company partners, covering marketing metrics and strategies—areas I hadn’t previously explored. I embraced this learning experience, which eventually led to my promotion to Marketing Director.

Now, 20 years later, I combine my solid foundation in graphic design with years of marketing expertise. Having experience in both fields is relatively rare, and it’s what allows me to bring a unique, holistic approach to the work I do today.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend were visiting my town in East Jordan, Michigan, for a week, I’d want to give them the perfect mix of outdoor adventures, small-town charm, and a few hidden gems. This area has so much to offer, from serene moments on the Jordan River to the vibrant and historical appeal of Mackinac Island. Here’s how I’d plan an unforgettable week:

Arrival and Relaxation
• Stay: I’d suggest staying in a cozy lakeside cottage or at one of the charming inns in the area, offering that warm northern Michigan hospitality.
• Dinner: Kick things off with a meal at The Blue Pelican Inn. Their fresh fish and local fare are perfect for setting the tone of the trip.
• Evening: Walk around the quaint downtown East Jordan, popping into local shops, or take a hike on the Don and Eileen Klein Nature Trail.

Day 2: Mackinac Island Day Trip
• Morning: Head out early for a drive to Mackinaw City, and take the ferry over to Mackinac Island. Once there, rent bikes and cruise around the island on the 8.2-mile loop, enjoying views of the crystal-clear waters of Lake Huron.
• Lunch: Stop at the historic Grand Hotel for their legendary lunch buffet, or grab a quick bite from one of the local delis before exploring Fort Mackinac.
• Afternoon: Take a horse-drawn carriage ride through the island and don’t forget to grab some famous Mackinac fudge before heading back to East Jordan.

Day 3: Jordan River Canoeing
• Morning: After a hearty breakfast at The South Arm Café, it’s time for some adventure! Canoeing the Jordan River is a must. It’s Michigan’s first Wild and Scenic River, and paddling through its peaceful, forested surroundings is pure tranquility.
• Afternoon: If you’re up for it, hike a section of the Jordan River Pathway or head to Deadman’s Hill Overlook for stunning views of the valley.

Day 4: Lake Michigan Adventures
• Morning: Spend the day along the shores of Lake Michigan. Tourist Park in East Jordan is perfect for a quiet beach day—swimming, sunbathing, and skipping stones along the shoreline.
• Lunch: Take a short drive to Charlevoix and enjoy lunch at The Weathervane, a charming spot that overlooks the channel between Round Lake and Lake Michigan.
• Afternoon: Walk along the Charlevoix South Pier Light Station or check out the famous Mushroom Houses in town, designed by local architect Earl Young.

Day 5: A Day in Traverse City
• Morning: Take a day trip to Traverse City, about an hour away. Explore the unique shops in the downtown area, or spend time touring the Village at Grand Traverse Commons—a historic site filled with boutiques, galleries, and restaurants.
• Afternoon: Head back to East Jordan and enjoy dinner at The Landing Restaurant, with its relaxed vibe and waterfront views on Lake Charlevoix.

Day 6: Outdoor Exploration
• Start the day with a peaceful walk through East Jordan Community Park to view the Art Walk, then head to Avalanche Mountain Preserve in Boyne City for a short hike with incredible panoramic views.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give a shoutout to my fiancé and business partner, Dominic Gibson, for showing me how important relationships are in every aspect of life. I’m an introvert with a healthy dose of fear of people (which was nurtured in my 30 years of living in Orlando).

He and I grew up in the same small town in Michigan. He stayed and raised his kids there, I moved away after college to a big city where no one knew me. After 30 years of city-living, I moved back home to be closer to my parents. I moved back to the small town where everyone knows each other and found that Dominic had been growing a small business by word of mouth alone. He didn’t have a website or a facebook business page.

He had a better marketing plan than I ever encountered – which was that he loved talking to people and forming relationships. As I spent more time with him, it was amazing and insightful to watch him ask strangers how their day was going, or stop what he was doing to help someone in need. These relationships that he had formed over the past 40 years is the key to the success that his company is experiencing.

He has changed my outlook on my interactions with people. I try to be more talkative and more curious about each person that I come across. My comfy spot is still being an introvert, but I see the value and the joy that relationships bring.

Website: https://eamarketinghub.com/

Instagram: https://www.instagram.com/eamarketinghubeastjordan/

Linkedin: https://www.linkedin.com/in/jennifer-moreau-1944a47b/

Facebook: https://www.facebook.com/profile.php?id=100093003072352