Meet Kristin Marquet | Creative Director and Founder

We had the good fortune of connecting with Kristin Marquet and we’ve shared our conversation below.

Hi Kristin, have there been any changes in how you think about work-life balance?
As a business owner and PR professional, my approach to work-life balance involves some unique considerations and challenges. Here’s how I think about and manage my work-life balance in this context:

Delegation: I recognize the importance of delegating tasks within my business. Delegating responsibilities to my team can free up my time and allow me to focus on high-priority tasks while providing opportunities for my employees to grow and develop their skills.

Client Expectations: In the PR field, client demands can vary and sometimes require immediate attention. I establish clear communication channels and expectations with clients to manage their needs while setting boundaries to protect my time.

Strategic Planning: I engage in strategic Planning to ensure that my business runs smoothly and efficiently. This includes setting long-term goals and developing strategies to achieve them, which can help reduce day-to-day operational stress.

Work-Life Integration: As a business owner, a strict separation between work and personal life is only sometimes feasible. Instead, I aim for work-life integration, where I blend aspects of work and personal life to align with my values and priorities.

Self-Care: Given the demands of entrepreneurship and PR, self-care becomes even more critical. I prioritize self-care activities such as mindfulness, exercise, and regular breaks to manage stress and maintain my well-being.

Professional Growth: To stay competitive in the PR industry, I must invest time in my professional development. This could involve attending industry events, being up-to-date with industry trends, and networking.

Technology Use: Efficient use of technology and tools can help me manage my business more effectively. This might include project management software, communication tools, and automation to streamline processes.

Seeking Support: Like in any profession, business owners and PR professionals can benefit from seeking support and advice from mentors, industry peers, or business organizations.

Work-life balance for me as a business owner and PR professional can be challenging due to the often unpredictable nature of PR work and the responsibilities associated with running a business. I continually adapt my strategies and approaches to achieve the right balance that allows me to succeed in my career while enjoying a fulfilling personal life.

What should our readers know about your business?
What Sets Us Apart: The combined efforts stand out in the PR and branding space due to our focus on empowering and promoting women entrepreneurs and businesses. Here are some key aspects that make us unique: Empowering Women: The brand’s commitment to supporting and empowering women entrepreneurs sets it apart. It aims to amplify the voices of women-led businesses and provide them with the visibility and resources they need to succeed.

Expertise in PR and Branding: We bring a wealth of public relations and branding expertise. Their team’s in-depth knowledge and experience help clients build strong, authentic, memorable brands.

FemFounder Platform: The FemFounder platform serves as a valuable resource for women entrepreneurs, offering insightful articles, interviews, and resources to help them navigate the challenges of entrepreneurship.

Diverse Network: The brand has cultivated a diverse and supportive network of female entrepreneurs, professionals, and thought leaders, fostering collaboration and community-building.
The Journey to Success: The journey to where we are today involves hard work, dedication, and overcoming challenges. Here are our common principles that can contribute to business success:

Vision and Mission: A clear vision and a vital mission aligning with the brand’s values is essential. It provides a sense of purpose and direction.

Adaptability: Adapting to changing market conditions and consumer needs is crucial. Successful brands often evolve and pivot when necessary.

Client-Centric Approach: Focusing on providing value to clients and meeting their needs is critical to building a loyal customer base and positive word-of-mouth.

Continuous Learning: Staying informed about industry trends and best practices is vital. Successful brands invest in ongoing learning and professional development.

Resilience: Overcoming challenges is part of the entrepreneurial journey. Resilience, determination, and the ability to learn from setbacks are essential qualities.

Lessons Learned Along the Way: The entrepreneurial journey has valuable lessons. Some lessons we may have learned include:
The power of community and collaboration.
The importance of staying true to their mission and values.
The need for adaptability and innovation.
The value of effective communication and PR in building a brand.
The significance of empowering others to succeed.

What They Want the World to Know: We are passionate about supporting women in business and aim to be a resource, advocate, and partner for female entrepreneurs, helping them thrive and make a positive impact in their industries. Our dedication to empowering women and building strong, authentic brands is at the core of our mission.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I appreciate the sentiment behind the Shoutout series and the opportunity to acknowledge the role of others in our success. In this case, I’d like to dedicate my shoutout to Angela Ficken, a valued client and friend. Angela’s support, collaboration, and friendship have been instrumental in my journey.

Angela’s trust in my abilities and her ongoing partnership have not only enriched my professional experience but have also contributed to the growth and development of my skills. Her mentorship, encouragement, and the opportunities she has provided have played a significant role in my success.

In recognizing Angela, I also want to highlight the importance of nurturing professional relationships that go beyond transactional interactions. Friends and clients like Angela not only make our work more enjoyable but also remind us of the value of collaboration, support, and the positive impact that can come from fostering meaningful connections in our personal and professional lives. Angela deserves credit and recognition for her role in my story, and I’m grateful for her continued friendship and partnership.

Website: www.marquet.company

Instagram: Instagram.com/kristin_k_marquet

Other: FemFounder.co KristinKMarquet.co