Meet Kwao Richard

We had the good fortune of connecting with Kwao Richard and we’ve shared our conversation below.

Hi Kwao, what role has risk played in your life or career?
In managing Amerado’s career, I see risk as a necessary ingredient for growth. Every bold move we’ve made—whether it’s experimenting with new sounds, investing heavily in a high-quality music video, or organizing a major concert in Ejisu—has carried uncertainty. But calculated risks have often been the turning points in his journey.

For me, risk is about preparation meeting opportunity. We don’t just leap blindly; we study the market, anticipate challenges, and prepare fallback options. Still, we’ve learned that playing it too safe can lead to stagnation. Taking risks has helped Amerado break barriers, connect with new audiences, and solidify his brand in an industry where trends shift quickly.

In short, risk-taking has been less about gambling and more about believing in our vision enough to step outside our comfort zone, even when the outcome isn’t guaranteed.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Managing Amerado’s career has been a journey built on persistence, vision, and a deep understanding of his unique artistry. What sets us apart is our commitment to authenticity—every project we put out reflects who Amerado is at his core, whether it’s fierce rap, heartfelt storytelling, or community-focused initiatives like the My Motherland Concert in Ejisu. We’re not chasing trends; we’re creating moments that resonate and last.

I’m most proud of the fact that we’ve built his career brick by brick without relying solely on industry shortcuts. We’ve taken bold steps—such as organizing major events independently, exploring new markets in East and Southern Africa, and blending rap with other genres—to keep his artistry evolving.

It hasn’t been easy. We’ve faced the usual industry hurdles: limited resources in the early days, navigating gatekeeping, and dealing with the pressure to conform to mainstream expectations. We overcame these by staying strategic, building strong relationships, and using every challenge as a stepping stone rather than a roadblock.

The biggest lessons? Patience is just as important as ambition. Consistency beats hype. And your brand is only as strong as the trust you build with your audience.

What I want the world to know is this: Amerado’s story is one of resilience and reinvention. We’re proof that with vision, authenticity, and a committed team, an artist from a small town can stand on the biggest stages—and still stay true to their roots.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was visiting Accra for a week, I’d make sure they experienced the perfect mix of culture, food, nightlife, and relaxation—Accra has it all.

Day 1 – Arrival & Chill:
We’d start with a relaxed evening at Skybar 25 to take in the city lights and skyline over good cocktails. It’s the perfect “welcome to Accra” vibe.

Day 2 – Cultural Immersion:
A visit to the Kwame Nkrumah Mausoleum and Black Star Square to connect with Ghana’s history, followed by a trip to Makola Market for the energy, colors, and local crafts. Lunch at Buka for authentic Ghanaian dishes like waakye and fufu.

Day 3 – Beach Day:
We’d head to Labadi Beach for horseback rides and live music, then enjoy seafood at Sandbox Beach Club while watching the sunset.

Day 4 – Arts & Creativity:
A stop at The Nubuke Foundation and Art Centre for art and souvenirs. Dinner at Santoku for fine dining, then maybe Carbon Nightclub for an upscale nightlife experience.

Day 5 – Local Food Tour:
From Katawodieso for waakye breakfast to Papaye for lunch and street food stops like kelewele and chofi in the evening. We’d cap the night at Republic Bar with palm wine cocktails and live bands.

Day 6 – Adventure & Nature:
A day trip to Shai Hills Reserve or Aburi Botanical Gardens for hiking and fresh air. Dinner back in Accra at Skyline Grill.

Day 7 – Sunday Vibes:
Brunch at Elle Lokko Café, followed by a chill afternoon at Legon Botanical Gardens or Front/Back to close out the week with great music, food, and a vibrant crowd.

Accra’s magic is in its balance—you can go from street food joints to high-end restaurants, from quiet art galleries to pulsating nightclubs, and still end the week feeling like you’ve touched every part of the city’s soul.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
If I had to dedicate a shoutout, it would go to the tight-knit team and community that has stood behind Amerado from day one. From producers like IzJoe Beatz and Tubhani Muzik who have shaped his sound, to the media houses that gave him airplay when he was still finding his voice, their belief has been priceless.

A big part of our journey also belongs to the fans—especially the loyal “Americans” (as they call themselves)—who show up to concerts, stream the music, and defend his name passionately online. Their energy fuels every performance.

I can’t forget the mentors and senior musicians who offered guidance instead of gatekeeping, helping us navigate the industry’s challenges. And of course, Amerado’s family, who gave him the foundation and values that keep him grounded even as his career grows.

The truth is, our story is not a solo act—it’s a chorus of contributions, love, and faith from so many people.

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Image Credits
IG: @kwaolezzes