Meet Lauren Margo | Tattoo Artist & Owner of Golden Rule Tattoo

We had the good fortune of connecting with Lauren Margo and we’ve shared our conversation below.

Hi Lauren, how do you think about risk?
Risk is a fundamental aspect of a tattoo artist’s career, influencing various aspects from creative expression to business operations. Here are some key considerations:

1. **Creative Risks**:
– **Innovation**: Tattoo artists often need to push creative boundaries to develop unique styles and techniques. Taking creative risks can help an artist stand out in a crowded market.
– **Client Expectations**: Balancing artistic vision with client preferences can be risky. Straying too far from a client’s vision might result in dissatisfaction, but sometimes guiding them towards a more innovative design can lead to outstanding results and a stronger reputation.

2. **Technical Risks**:
– **Skill Development**: Tattooing requires continuous learning and skill improvement. Trying new techniques or tools involves a degree of risk but is essential for growth and staying current in the industry.
– **Health and Safety**: Ensuring sterile procedures and proper aftercare instructions is crucial. Any lapse in these areas can lead to serious health risks for clients and legal consequences for the artist.

3. **Business Risks**:
– **Starting a Business**: Opening a tattoo studio involves financial risks, from initial investment to ongoing operational costs. Success is not guaranteed, and building a client base takes time and effort.
– **Market Positioning**: Deciding on pricing, marketing strategies, and branding all involve risks. Pricing too high might deter potential clients, while pricing too low might undervalue the artist’s work and affect long-term sustainability.

4. **Reputation Management**:
– **Client Relationships**: Building and maintaining a strong reputation is critical. Negative experiences can quickly damage an artist’s reputation through word-of-mouth and online reviews.
– **Public Perception**: Navigating the varying perceptions of tattoos in society and aligning personal brand with desired clientele can be challenging.

Taking calculated risks has likely played a significant role in the careers of successful tattoo artists. Those who have navigated these risks effectively often find themselves with a distinctive style, a loyal client base, and a thriving business. Conversely, those who avoid risks might struggle to stand out or grow in a competitive field.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Journey to Professional Success for a Female Tattoo Artist

Overcoming Challenges

1. Facing Gender Bias:
• Challenge: The tattoo industry is traditionally male-dominated, and female artists often face skepticism and bias.
• Overcoming: Proving talent through exceptional work and professionalism helps in earning respect and credibility. Seeking support from progressive mentors and allies within the industry can also be crucial.
2. Breaking Stereotypes:
• Challenge: Tattoos have historically been stigmatized, particularly for women, who may face additional societal judgment.
• Overcoming: By showcasing her artistry and professionalism, she can change perceptions. Engaging with the community through events and social media can help in demonstrating that tattooing is a legitimate art form.
3. Financial Hurdles:
• Challenge: Starting a career in tattooing requires significant investment in equipment, training, and studio space.
• Overcoming: Many artists begin with savings, support from family and friends, or side jobs. Some seek apprenticeships that provide equipment and training, reducing initial costs.
4. Finding Mentorship and Training:
• Challenge: Quality apprenticeship opportunities can be limited, especially for women.
• Overcoming: Persistence in applying for apprenticeships, networking within the industry, and showcasing a strong portfolio of work are strategies to secure mentorship. Online courses and workshops can supplement formal training.
5. Building a Client Base:
• Challenge: Gaining clients’ trust and building a loyal client base takes time.
• Overcoming: Utilizing social media to showcase her work, offering promotions, and providing excellent customer service can help attract and retain clients. Word-of-mouth recommendations are powerful in this industry.

Lessons Learned

1. Resilience:
• Lesson: Rejection and criticism are part of the journey. Staying resilient and maintaining a positive mindset are crucial.
• Application: Develop coping strategies and seek support from friends, family, or a therapist to handle setbacks constructively.
2. Continuous Learning:
• Lesson: The tattoo industry is constantly evolving with new techniques and trends.
• Application: Continuously improving skills through workshops, conventions, and staying updated with industry trends ensures long-term success.
3. Authenticity:
• Lesson: Staying true to her artistic vision and values resonates with clients and builds a unique brand.
• Application: Develop a distinctive style and voice in her work, ensuring it reflects her personal and artistic identity.
4. Networking and Community:
• Lesson: Building relationships within the industry provides support, opportunities, and growth.
• Application: Engage with other artists, participate in industry events, and collaborate on projects to expand her network and influence.
5. Professionalism:
• Lesson: Professionalism in interactions, maintaining hygiene standards, and delivering quality work builds trust and reputation.
• Application: Always prioritize client safety and satisfaction, and conduct business with integrity and respect.
6. Work-Life Balance:
• Lesson: Balancing personal life with professional demands is vital for long-term success and well-being.
• Application: Set boundaries, take breaks, and make time for personal interests and relationships to avoid burnout.

Conclusion

The journey to professional success for a female tattoo artist is challenging and requires overcoming significant obstacles. Through resilience, continuous learning, authenticity, networking, and professionalism, she can build a thriving career. The lessons learned along the way not only shape her as an artist but also contribute to personal growth and fulfillment.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Rockhounding takes on a special significance in Michigan’s Upper Peninsula due to the region’s rich geological diversity and mineral wealth. From ancient volcanic rocks to glacial deposits, the UP offers a wide range of environments and formations to explore, making it a prime destination for rockhounds seeking adventure.
The Keweenaw Peninsula’s ancient copper mines and Lake Superior’s pristine shores offer a treasure trove of geological wonders waiting to be discovered.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a huge shoutout to Amy Balich for believing in me from the very beginning. Your unwavering support and investment in my dream have been nothing short of life-changing. Thanks to you, I was able to open my own business and take significant steps towards financial stability. Your guidance and encouragement have meant the world to me. Thank you, Amy, for being an incredible mentor and friend!

Website: https://www.goldenruletattooco.com

Instagram: @laurenmargo

Other: https://www.laurenmargotattoos.com

Image Credits
Shoot Me Photography