Meet Taylor Liddell | Business Owner, Ph.D. Student

We had the good fortune of connecting with Taylor Liddell and we’ve shared our conversation below.

Hi Taylor, can you talk to us a bit about the social impact of your business?
In recent years, the skincare industry has seen a notable shift towards gentler, more inclusive products, with a particular focus on catering to the needs of children. P2 & You, a burgeoning skincare business specializing in gentle products for children with dry skin, stands out as a beacon of care and compassion in this evolving landscape. Beyond providing effective solutions for young ones with sensitive skin, P2 & You has demonstrated a commitment to making a positive impact on the community and the world at large.

Creating a Healthier Tomorrow:
P2 & You’s dedication to formulating gentle skincare products for children with dry skin is more than just a business venture; it’s a mission to create a healthier tomorrow. By addressing the unique needs of young ones with dry and sensitive skin, the brand contributes to the overall well-being of these children, helping them grow up with confidence and comfort. Whats more is that we invest in the mental health of children who suffer from chronic skin conditions as research confirm that this demographic is at a slightly higher risk for depression and anxiety . The positive impact on the mental health, physical health and self-esteem of these children lays the foundation for a more resilient and self-assured future generation.

Community Empowerment:
P2 & You’s commitment to community well-being extends beyond its product offerings. The brand actively engages with local and national communities, collaborating with medical schools, pediatricians, dermatologists, and child-care professionals to raise awareness about the importance of gentle skincare for children. By fostering a sense of community and shared responsibility, P2 & You is not only helping individual families but also creating a network of support that transcends the traditional boundaries of a business-customer relationship.

Educational Initiatives:
In addition to its products, P2 & You places a strong emphasis on education. The brand understands that informed parents make better choices for their children’s skincare. P2 & You produces monthly articles on topics related to children with dry skin and also provides brochures with facts and statistics as downloadable resources on our website. This educational outreach not only empowers individuals to make informed choices but also contributes to a broader shift in societal attitudes towards child health and well-being.

Ethical and Sustainable Practices:
P2 & You goes beyond the immediate needs of its customers by incorporating ethical and sustainable practices into its business model. From responsibly sourced ingredients to being on the verge of eco-friendly packaging, the brand demonstrates a commitment to minimizing its environmental impact. By promoting sustainability, P2 & You contributes to a global movement towards conscious consumerism, showing that caring for our planet is an integral part of caring for our children.

P2 & You is not just about selling products; it’s a holistic approach to community and global well-being. By addressing the unique skincare needs of children, fostering community engagement, promoting education, and embracing ethical and sustainable practices, P2 & You stands as a shining example of how a business can positively impact the world. In caring for the delicate skin of the little ones, P2 & You is nurturing a brighter and more compassionate future for us all.

What should our readers know about your business?
The journey of my business to its current stature has been a tapestry woven with determination, resilience, and a willingness to learn. From humble beginnings to the present, the evolution of my business has been a rich experience that has imparted valuable lessons.

I founded P2 & You Children’s Skincare in December 2019. In the initial stages, the foundation was laid with a blend of passion and ambition. The spark of an idea ignited the entrepreneurial flame, prompting me to take the plunge into the unpredictable world of business. The early days were marked by a steep learning curve as I navigated through challenges, from establishing a viable business model to building a customer base.

One of the crucial lessons that surfaced early on was the importance of adaptability. The business landscape is dynamic, and the ability to pivot and evolve became a survival strategy. Embracing change, whether in response to market trends or unforeseen circumstances, proved to be a key factor in not just staying afloat but thriving.

Customer feedback emerged as a guiding compass for growth. Listening to the needs and preferences of clients provided invaluable insights. Implementing customer feedback, even if it meant reevaluating certain aspects of the business, became a fundamental practice. This customer-centric approach not only improved the quality of products or services but also fostered brand loyalty.

As the business expanded, the significance of a strong brand identity became evident. Establishing a recognizable and authentic brand image not only attracted customers but also set the business apart in a competitive market. Consistency in messaging and a commitment to core values became the bedrock of brand building.

The journey to where my business stands today has been a testament to perseverance, adaptability, customer focus, collaboration, financial savvy, and brand integrity. Each challenge encountered, every decision made, and all the triumphs along the way have contributed to a wealth of knowledge and experience.

In reflection, the lessons learned are not just business principles; they are life skills that extend beyond the entrepreneurial realm. The journey has underscored the importance of resilience in the face of adversity, the power of continuous learning, and the rewards of tenacity and passion. As my business continues to evolve, I carry forward these lessons as invaluable assets, propelling me toward future endeavors with a foundation built on experience, wisdom, and an unwavering commitment to growth.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, being that I’m from Saginaw, Michigan, I will speak to the mid-Michigan area. My top 3 must-see places in this area would undoubtedly include the Mid-Michigan Children’s Museum, Frankenmuth and Dow Gardens.

The Mid-Michigan Children’s Museum is great for little ones (and even adults)! It encourages hands-on learning and exploring as well as family engagement. Parents and caregivers are not just spectators but active participants in their children’s exploration and learning. The museum provides an opportunity for families to bond while enjoying educational activities together, strengthening family ties in a positive and enriching setting.

Frankenmuth is a charming town with a distinct German flair. Stroll along the picturesque streets, explore unique shops, wine tasting, boat rides and enjoy the Bavarian architecture. Not to mention, Bronner’s Christmas Wonderland, the world’s largest Christmas store – where it is Christmas 364 days per year.

Lastly, Dow Gardens is a stunning garden that offers a variety of flowers, plants, and themed landscapes. The gardens cover a vast area, including a conservatory, walking trails, and seasonal displays.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My successes thus far are undoubtedly a result of the collective support and encouragement from my husband & children, my mother, my mentors and my circle of friends. In the journey toward achievement, their unwavering belief in me and their ability to remind me of the end goal have been invaluable.

My husband, being my life partner, stands as a pillar of strength and motivation. In moments of difficulty, he consistently reminds me of the bigger picture and the reasons behind my pursuit of success. His encouragement is a driving force that helps me stay focused and resilient, even when faced with challenges.

The role of my children in my successes is profound. Their innocent optimism and boundless love infuse my endeavors with a deeper sense of purpose. Seeing the world through their eyes reminds me of the future I’m working towards, creating a lasting impact that extends beyond my own ambitions.

My mother, with her wisdom and nurturing nature, has played a crucial role in my journey. Her words of encouragement and reminders of the long-term goals have been a source of inspiration. She provides a perspective that goes beyond the immediate challenges, grounding me in the purpose and significance of my endeavors.

My mentors have played a crucial role in shaping my path to success. Their guidance, expertise, and encouragement provide a framework for growth. In times of difficulty, their insights serve as beacons of wisdom, helping me maintain perspective and stay focused on the long-term goals.

The circle of friends that surrounds me is like a personal cheering squad, lifting me up during both triumphs and tribulations. Their support is a constant reminder of the communal aspect of success. In times of self-doubt, they are there to share insights, offer encouragement, and celebrate milestones, creating a sense of shared achievement that propels me forward.

Success is rarely a solo endeavor, and the credit for my accomplishments extends far beyond my individual efforts. My husband, mother, children, mentors and friends contribute significantly by serving as constant reminders of the end goal. Their collective influence not only provides emotional sustenance but also instills a sense of purpose and determination that is vital for navigating the complexities of the journey. In recognizing their contributions, I am reminded of the strength that comes from a supportive network, making the path to success not only more bearable but also more meaningful.

Website: www.P2andYou.com

Instagram: @taylorcliddell

Linkedin: Taylor C. Liddell

Facebook: @Taylor.ciara

Image Credits
P2 & You, LLC