Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

Angela Andrews Md | Health & Fitness Enthusiast and Doctor

I was personally and professionally dissatisfied with the practice of primary care and the reimbursement model that incentivizes sick care over keeping people well. Read more>>

Katie Holm | Family & Lifestyle Photographer

Thanks for having me! For me, starting my own business just made sense. I started my photography business while my husband was active duty military. As a military family, you move around a lot, your spouse is gone a lot for trainings and deployments, etc. It was hard to look for a new job with every new place we moved and I wanted something I could make my own and bring with me wherever we went! I remember a distinct time when I had been applying to jobs and not getting anywhere, and I felt burned out. I stepped back and asked myself, “What am I good at? What do I like to do?” I always liked taking photos! I already had a professional Nikon DSLR camera that I used as a hobby, so I decided to take a leap. Read more>>

Natachia Watkins | Multimedia Productions Company Owner

My thought process behind starting this business was: When I was younger I always wanted to work for PIXAR the animation company, but due to being a Division 1 basketball college athlete it was hard to put the extra work in inside of the classroom. So when I graduated I had a hard time finding a job in my field due to my lack of experience and lack of portfolio. So I said instead of working for PIXAR I will just create the next best PIXAR. Read more>>

Seslie Taylor | Mother, Business Woman, & Creative

I started my business during the pandemic with the intention of helping people who were struggling due to the impacts of COVID-19. My goal was to provide support and care during a challenging time while prioritizing the health and well-being of my children without relying on vaccinations. Read more>>