Readers often email us asking us for advice about new businesses they are thinking about starting and we often find that many of them don’t have a framework for thinking about a more fundamental question: why should or shouldn’t you start a business?

Below, you’ll find how successful entrepreneurs from across the city thought about this very question when they were considering whether to start their businesses.

Michelle Weiss | Theatre Educator & Improviser

Whatabout Theatre was started to create a home for improvisational theatre in Ypsilanti, MI. A group of improvisers came together to discuss our dreams and ideals for a new improv theatre. We were reacting to the changes in the world and in the theatre industry that came to light during the pandemic. The group knew that this new organization would have a focus on diversity, equity, and inclusion and ensuring that the community would have a voice in the trajectory of the theatre. That’s why we went with a nonprofit structure, so that community participants could become members of the theatre, join the board, and vote on important decisions. Read more>>

Danni Little | Author, creator, fiber art enthusiast.

I just did it! I’ve been writing & creating since I was in elementary school.. so I don’t really think I saw it as a business but more so I’ve always saw it as me just being me. My art is a part of me. Creating new and beautiful works that touch other peoples hearts is what makes me happy. Read more>>

Chanda Ahern | Founder-MPH

When I became a mother, I was overwhelmed by the immense joy and the significant challenges that came with caring for a newborn. The experience opened my eyes to the crucial needs of new parents, especially those facing financial and social hardships. I realized that many families lacked access to basic necessities and support systems, which are vital for the well-being of both the mother and the child. This personal insight fueled my passion to create a support network for families in similar situations. Read more>>

Forest Photographer | Photographer

One of the main thought processes that I had behind starting my own business largely has to do with my want for a good work life balance and for the freedom to pursue the work that I want to do in the way that I want to do it. Going into business for myself allows me to decide the hours I work, excluding what I need to do to earn enough to cover necessary expenses. I also get to decide when I put those hours in. If there are important obligations I have to honor for friends and family or if I simply want a bit of a break, I can decide to work fewer hours. Conversely, I can work more if I want to save up. Read more>>