Meet Sarah Huff | Salon owner and hair stylist

We had the good fortune of connecting with Sarah Huff and we’ve shared our conversation below.

Hi Sarah, what’s the most difficult decision you’ve ever had to make?
In 2020, the world was in turmoil as the COVID-19 pandemic disrupted lives and businesses everywhere. For many small business owners, the choices were stark: close your doors and risk losing everything or push back against the mandates in an effort to survive. As the owner of Ardor+Grit Salon in Holland, Michigan, I found myself at a crossroads that would test my resolve, my values, and my commitment to both my team and my clients.

When Governor Gretchen Whitmer issued the “Stay Home Stay Safe” order in March 2020, I was compelled to close Ardor+Grit Salon. The following weeks were some of the most challenging of my career. My salon wasn’t just a business; it was a community hub, a place of comfort and beauty for many, and a livelihood for myself and my employees. I knew that without revenue, the survival of my salon was at risk. As the closure stretched from weeks into months, I had to confront the harsh reality that the financial burdens were mounting, and I might lose everything I had built.

The most difficult decision I faced was whether to reopen the salon in defiance of the state orders. On May 15, 2020, after two months of closure, I decided to take that risk and opened Ardor+Grit Salon by myself. No employees joined me; this was a decision I had to make alone. The fear of legal repercussions weighed heavily on me, but so did the fear of losing my business entirely. Shortly after reopening, I received a letter from the Ottawa County prosecutor warning of potential violations, which added to the uncertainty and stress.

Despite the legal threats, I felt that I had to make my voice heard, not just for my business but for all small business owners who were struggling. On May 20, I participated in “Operation Haircut,” a protest held on the lawn of the Michigan State Capitol. There, I gave haircuts to willing participants in defiance of the executive orders. It wasn’t just an act of civil disobedience; it was a statement that our voices mattered, that small business owners should not be overlooked in the midst of this crisis.

The consequences were swift. I was cited by the Michigan State Police for violating the orders, and within days, both the Michigan Department of Licensing and Regulatory Affairs (LARA) and local police visited my salon. I was facing potential enhanced penalties, legal battles, and the possibility of losing my professional license. My decision to reopen and participate in the protest was not without risks, but I felt it was necessary to stand up for what I believed in. My actions were rooted in the belief that I had to do everything I could to save my business and support my community.

By October 2020, the Michigan Supreme Court ruled against Governor Whitmer’s emergency orders, and the misdemeanor charges against me were dropped. While this was a relief, the stress, anxiety, and uncertainty I faced during those months remain vivid in my memory. The pending complaints with LARA served as a reminder that my fight wasn’t completely over.

Looking back, that decision to reopen Ardor+Grit Salon and to participate in “Operation Haircut” was the most difficult decision of my life. It required balancing my commitment to my business and community with the potential consequences of defying state mandates. In the end, it was about standing up for what I believed was right and ensuring that small business owners like myself had a voice. It was a test of courage and conviction, and while it was not easy, it defined who I am as a business owner and a person.

Alright, so let’s move onto what keeps you busy professionally?
The Art Behind Ardor + Grit: A Journey of Passion, Growth, and Resilience

What Sets Ardor + Grit Apart?

Ardor + Grit is more than just a salon; it is an embodiment of luxury, personal care, and an elevated salon experience that combines high-end services with a resort-like atmosphere. What truly sets Ardor + Grit apart is our unwavering commitment to creating a sanctuary where our guests feel heard, relaxed, and confident. We specialize in creating customized looks that reflect each guest’s personal lifestyle and taste, with a strong focus on lived-in hair color, hair extensions, and low-maintenance solutions that empower our guests to embrace their unique beauty.

Our approach goes beyond just styling hair; it’s about building genuine relationships, understanding each guest’s story, and creating a transformative experience. This personalized care, combined with a luxurious, spa-like environment that includes head massages, hot towels, and hand massages, distinguishes Ardor + Grit as a top-tier salon where the details make all the difference.

What Am I Most Proud Of or Excited About?

I am most proud of the culture and community we’ve built at Ardor + Grit. Being recognized as the best salon on the Lakeshore for lived-in hair color and hair extensions is a testament to the passion, talent, and hard work of our incredible team. I’m especially excited about our signature service, the Lakeshore Blonde, which has become synonymous with our brand. It’s not just a hair color; it’s an experience that blends artistry, technique, and an understanding of each guest’s unique needs.

The joy of seeing clients leave our salon not just looking beautiful but feeling empowered and rejuvenated is what keeps me excited every single day. Our goal is not only to create beautiful hairstyles but also to uplift and inspire everyone who walks through our doors.

How Did I Get to Where I Am Today Professionally?

The journey to where I am today has been anything but easy. Building Ardor + Grit into what it is now required resilience, determination, and faith. The path has been filled with challenges—like navigating the uncertainty of the COVID-19 pandemic when we had to make difficult decisions to keep the business alive. During that time, I had to rely on my inner strength, the support of my loved ones, and my faith in God to guide me through.

The decision to participate in “Operation Haircut” was one such challenge where I had to stand firm for what I believed was right for my business, even when faced with legal and regulatory repercussions. The experience taught me the importance of standing up for my values and the people who depend on me.

How Did I Overcome the Challenges?

Challenges have been a constant in my journey, but I’ve learned that they often come with lessons that lead to growth. Overcoming these obstacles required a mix of perseverance, adaptability, and leaning on the incredible support system I have—my family, friends, and community, who always believed in me even when the path was unclear. My faith has been a guiding light, reminding me that even in the darkest times, there is always hope and a way forward.

I also focused on maintaining a positive mindset and embracing the idea that every setback is an opportunity to learn and improve. The pandemic, for example, pushed me to reimagine how Ardor + Grit could serve our clients in new and innovative ways while still providing the luxury and care they’ve come to expect from us.

Lessons I’ve Learned Along the Way

One of the most important lessons I’ve learned is the value of staying true to your vision and values, no matter how tough the journey gets. It’s about creating something bigger than yourself, something that genuinely touches and improves people’s lives. I’ve learned that authenticity, passion, and a relentless commitment to quality are the keys to building a brand that resonates deeply with people.

I’ve also learned the power of community—both within my team and with our clients. Building a salon isn’t just about the services we offer; it’s about creating a place where people feel seen, valued, and uplifted. That sense of community and belonging is at the heart of everything we do at Ardor + Grit.

What I Want the World to Know About Me and Ardor + Grit

I want the world to know that Ardor + Grit is not just a salon; it’s a movement—a commitment to empowering others to embrace their beauty and feel their best. Our story is one of grit, grace, and growth, fueled by a deep passion for serving our community and creating a space where everyone feels loved and valued. I am incredibly proud of what we’ve built and even more excited about what the future holds.

Our journey is a testament to the power of resilience, faith, and an unwavering commitment to uplifting and inspiring those around us. To everyone who has supported us along the way, thank you. Together, we continue to grow, thrive, and make a lasting impact.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
A Week-Long West Michigan Adventure: The Ultimate Itinerary

If my best friend were visiting West Michigan, I’d want to give them an unforgettable experience that captures the heart, culture, and natural beauty of this region. From the charming towns to the scenic shorelines and vibrant local food scene, here’s a week-long itinerary that would make for the perfect adventure:

Day 1: Exploring Holland

• Breakfast: Start the day with a delicious breakfast at deBoer Bakkerij & Dutch Brothers Restaurant, a local favorite known for its Dutch pastries and hearty breakfast dishes.
• Morning: Explore Windmill Island Gardens, where you can see a 250-year-old Dutch windmill, beautiful gardens, and a charming carousel. It’s a perfect spot for some Instagram-worthy photos.
• Lunch: Head downtown to New Holland Brewing Company for a casual lunch. Grab a Dragon’s Milk stout or another craft beer and enjoy a tasty burger or wood-fired pizza.
• Afternoon: Stroll through the downtown Holland area, visiting unique boutiques and shops like The Bridge and Reader’s World. Stop by The Holland Museum for a quick dive into the city’s Dutch heritage.
• Dinner: For dinner, try Butch’s Dry Dock, known for its excellent wine list, craft cocktails, and farm-to-table cuisine.
• Evening: Enjoy a sunset walk along Holland State Park, where the iconic Big Red Lighthouse offers a picturesque backdrop. If the weather is right, stick around for a beach bonfire!

Day 2: Beach Day and Saugatuck

• Morning: Start the day with a beach adventure at Oval Beach in Saugatuck, one of the most beautiful beaches in the country. Pack a picnic or grab some breakfast-to-go from Uncommon Coffee Roasters.
• Lunch: Explore Saugatuck and have lunch at The Southerner, a riverside gem serving up delicious Southern comfort food.
• Afternoon: Spend the afternoon wandering the charming streets of Saugatuck, checking out art galleries, boutiques, and unique shops. Don’t miss Good Goods for some local artisan finds.
• Evening: Head to Fenn Valley Vineyards for a wine tasting and vineyard tour. Finish the day with a sunset dinner at Borrowed Time or Everyday People Café in Douglas, offering fantastic farm-to-table dishes and a cozy atmosphere.

Day 3: Grand Rapids Day Trip

• Morning: Head to Grand Rapids and start your day with breakfast at Marie Catrib’s, a local favorite for delicious and healthy breakfast options.
• Mid-Morning: Explore Frederik Meijer Gardens & Sculpture Park, a must-visit that features beautiful gardens, nature trails, and an impressive collection of sculptures.
• Lunch: Have lunch downtown at The Green Well Gastro Pub, which offers a variety of creative dishes made with locally sourced ingredients.
• Afternoon: Visit the Grand Rapids Art Museum or take a tour of the many craft breweries in the city, including Founders Brewing Co. and Brewery Vivant.
• Dinner: End the day with dinner at The Sovengard, a unique farm-to-table restaurant with a beautiful biergarten, perfect for enjoying the evening.

Day 4: Outdoor Adventure in Grand Haven

• Morning: Drive to Grand Haven and start the day with a bike ride along the Lakeshore Trail. Rent bikes or bring your own to enjoy the scenic views along Lake Michigan.
• Lunch: Refuel at The Toasted Pickle, a beloved sandwich shop with creative options and local ingredients.
• Afternoon: Spend the afternoon at Grand Haven State Park. Walk along the pier to see the lighthouse, or relax on the beach with a good book.
• Dinner: Enjoy dinner with a view at Snug Harbor, where you can watch the sunset over the Grand Haven channel.
• Evening: Experience the Grand Haven Musical Fountain, a synchronized water and light show set to music. It’s a fun and nostalgic way to end the day.

Day 5: Muskegon and Silver Lake Sand Dunes

• Morning: Drive up to Muskegon and enjoy a hearty breakfast at Toast ’N Jams.
• Mid-Morning: Visit the USS Silversides Submarine Museum for a unique and interactive experience.
• Lunch: Grab lunch at The Deck, located right on the beach with live music and a fun, laid-back atmosphere.
• Afternoon: Head north to the Silver Lake Sand Dunes for an afternoon of adventure. You can rent a dune buggy or take a guided tour to experience the thrill of the sand dunes.
• Dinner: Enjoy a casual dinner at Silver Lake Chicken Shack before heading back.

Day 6: Wine and Dine in Fennville

• Morning: Start the day with a farm-fresh breakfast at Salt of the Earth in Fennville.
• Late Morning/Afternoon: Visit Crane’s Orchard for apple picking (seasonal) or enjoy a wine tasting at Modales Wines and Virtue Cider.
• Lunch: Have lunch at Root Café or grab a sandwich from Blue Star Café.
• Afternoon/Evening: Continue your wine tasting tour with visits to Michigan Wine Company or Waypost Brewing Co. Wrap up the day with a dinner at Salt of the Earth, where the menu focuses on seasonal, locally sourced ingredients.

Day 7: Relax and Reflect

• Morning: Slow things down with a relaxing morning at Holland Farmers Market. Grab a coffee, enjoy live music, and pick up some fresh produce or local crafts.
• Mid-Morning: Book a spa session or get pampered with a luxurious service at Ardor + Grit Salon to end the trip on a high note.
• Lunch: Enjoy a leisurely lunch at The Biscuit, a cozy café known for its inventive dishes and warm atmosphere.
• Afternoon: Take a last stroll through Holland, visit any missed spots, and perhaps stop for some Dutch chocolates or cheese.
• Dinner: Finish the week with a memorable dinner at Boatwerks Waterfront Restaurant, where you can dine on the water and enjoy a beautiful view of Lake Macatawa.

Final Thoughts

West Michigan is full of charming towns, beautiful beaches, incredible food, and unique experiences that showcase the best of Midwestern hospitality and natural beauty. Whether you’re looking to relax by the lake, indulge in delicious local cuisine, or seek out adventure in the dunes, this region has it all. This itinerary captures just a glimpse of what makes West Michigan special and why it’s a place worth exploring with loved ones.

Who else deserves some credit and recognition?
Looking back at the journey through the highs and lows, especially during the challenging times of the 2020 pandemic, my heart is filled with immense gratitude. I wouldn’t be where I am today without the incredible support of my family, friends, and my unwavering faith in God. Running Ardor+Grit Salon through uncertain times wasn’t easy, but knowing I was surrounded by love, encouragement, and divine guidance kept me grounded and moving forward.

To my family—your constant love, wisdom, and belief in me have been my foundation. You were there during every sleepless night, every tough decision, and every step forward. Your unwavering support has been a true blessing, and I am so thankful to have each of you in my life. You reminded me that with love and faith, all things are possible.

To my friends—you have been my biggest cheerleaders, my sounding boards, and my shoulders to lean on. Whether it was celebrating small victories or helping me navigate tough challenges, your support has meant everything. Every encouraging word, every visit to the salon, and every prayer you offered up on my behalf showed me the strength of true friendship and community.

Most importantly, my faith in God has been my anchor through it all. In times of doubt and uncertainty, I leaned on His promises and trusted that He would guide me through. There were moments when the path was unclear, but His light never failed to lead me in the right direction. He has been with me every step of the way, reminding me that I am never alone and that with Him, all things are possible.

To all my family, friends, and those who have supported me on this journey, thank you for standing by me. Your love, faith, and encouragement have shown me that together, and with God’s grace, we can overcome anything. I am deeply blessed and forever grateful.

Website: https://ardorandgrit.com

Instagram: ardorandgritsalon

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Image Credits
Trisha Tressitt and Sarah huff